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About Us

Anipure Pet Products is a lifestyle company for pets and the people who love them. It was started in 2014 by a licensed groomer and pet parents, who were inspired by an awesome dog named Charlie, our brand ambassador, and two fabulous cats, Maxi and Dexter. We develop, manufacture and sell innovative, natural and healthy pet products that solve problems for dogs and cats and their people.

What sets Anipure apart from our competition are products that are uniquely designed with both the pet and their owner in mind. We are committed to creating natural, safe, high quality and innovative products that address identified needs in the pet product market by combining intensive research with world-class design, manufacturing, packaging and premium human grade ingredients.

 Our Philosophy and Values:

  • Empowering People and Their Pets Through Our Products and Stellar Customer Support

  • Giving Back to Pets and People Through Charitable Works

In addition to the BendiBrush, we have an exciting and unique list of products for cats and dogs that we are currently developing.

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